While you are looking for ways to optimize your SEO strategy to get the best results, you will notice that keywords are crucial for your campaign. There are many things that you need to consider when you decide to implement SEO on your website. From generating traffic on your website by choosing the most suitable well-known keywords to using local SEO to maximize your visibility. Local SEO will raise your chance of appearing on the top results when someone near you searches the right keywords.
In this article:
- What Does Keyword Density Mean?
- What Is Local SEO?
- What Happens When You Overuse Keywords?
- The Solution for Your Local SEO Problem
Understand Keyword to Utilize Local SEO to Its Fullest
What Does Keyword Density Mean?
To put it simply, keyword density is the number of times that it appears in the content and on the website. It is also known as keyword frequency and this is used to measure the balance between using the right number of keywords so that your website ranks high on the search results, but not too many times that it affects the ranking.
The way to calculate the keyword density is to follow this simple formula: the number of times your keyword appears on the web page divide with the total number of words on that exact page. For example, your article has about 2000 words and the keyword appears 20 times then it will be 20/2000 = 0.1, then multiply this ratio by 100 to get the keyword density in percentage.
However, if you don’t want this confusing and mathematical procedure every time you write your content or check the keyword density, you can also use a tool for checking your local SEO like Yoast.
What Is Local SEO?
Search engines know that we often want localized results that suit our queries. For instance, you are hungry and craving for some hot delicious chicken wings dressed in fiery hot sauce and you want to look for the best place where you can satisfy your needs. It won’t be any good if the place that you want to go to is located on the other side of the country.
The search engine understands this and it makes sure to give you the best result that precisely answers the user’s queries, it will feature the local business located in the most convenient location for you. Sometimes people use phrases like “near me” “in town” “in + location” to specify the queries to make it easier to filter the result, but even when the location is not mentioned the search engines know the localized places are more suitable.
Therefore, search engines such as google, bing, etc, and their bots are actively filtering and compiling the best result to display. But, it can be a problem if you don’t signal them in a way that is understandable for them, they will never understand what you are looking for. For those of you, who are intending to use SEO in your business, you might need to do some extensive research to optimize your website so that it’ll come up when someone searches for the product or service that you offer.
What Happens When You Overuse Keywords?
The action of overusing keywords in your content and web page is called keyword stuffing. Keyword stuffing happens when the writer tries to put as many keywords as possible so that it will pass the necessary density and hopefully raise the ranking of the website. Those pages often use the keyword in a forceful and unnatural way which will sometimes make the content unreadable or misunderstood by readers. It’s crucial for you to understand and avoid stuffing your keyword because that might lead to very bad consequences for your SEO.
Google and other search engines are going to punish your site if you keep making the mistake of stuffing your keywords. To avoid such punishments that have a negative impact on your website you need to test the optimal keyword density. Sometimes it’s better to use fewer keywords in the article than overusing them. By doing this you can potentially avoid making your way on the blacklist of Google.
The Solution for Your Local SEO Problem
In case you are struggling to avoid wasting clicks and creating highly targeted ad copy since a lot of your business comes from repeat customers it’s crucial to start with a solid group of core customers. Then continue to promote your home to keep it at the top. From conversion tracking to testing your landing pages and much more. BoomSTR understands how to capture and maximize leads from your online campaign. This will quickly create highly relevant campaign data, enabling you to maximize your ROI and optimize your listing.
BOOMSTR offers a service to frequently update your website, blog, listings, and social media with search engine optimized content. It can be time-consuming to optimize your listing yourself, but those who are really determined to take a stab at it can try and see how it goes.
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