In this digital age, you can find everything you need on the internet. As a host, you need to know how important it is for your prospective tenants to find you when they browse through vacation rental listing sites. That’s why you need to find the right vacation rental keywords you want to be found on Google, Bing, or any other search engines. We’ve put together a list of tips to help you find the perfect vacation rental keywords for your business.
In This Article:
- Use Suggest Feature on Google
- Use Google’s Related Feature
- Have a Look at Your Competitor’s Keywords
- Use Keyword Research Tool
- Take Advantage of Google Trends
- Think About Guest’s Search Intent
Good Vacation Rental Keywords Will Make a Big Difference
Traditionally, most people in the vacation rental industry tend to use big rental listing sites to promote their property to prospective renters on the internet. At first, this can be a very good idea, let someone else do the advertising tasks while you, the hosts, can have more time to focus on making a profit and improving your service. However, that’s going to change when the cost of using these sites starts to fluctuate frequently.
Not only will property owners lose more and more money, but they also have no control whatsoever over the way their properties are promoted. Therefore, recently hosts and rental business owners have chosen to do their own online sites for listing their rental properties. That’s one of the best ways to control how potential tenants can find them on the internet and save money.
Finding the most relevant and fitting vacation rental keywords is the first thing you need to do if you want your business to be known by many people.
Use Suggest Feature on Google
In the process of brainstorming, if you don’t have any ideas on how to find good vacation rental keywords, take advantage of the autofill feature on Google. All you need to do is to enter a search query in Google’s search field but don’t press enter and space then type a letter in. You will be able to see all the suggestions dropdown. Note them down so you can have a general idea of what you’re going to do next.
Use Google’s Related Feature
Google has also given us another great way to search for the perfect vacation rental keywords: the related feature. This feature is how you can see other people have searched when then use Google. Depending on the version of Google you’re using, you can see the list of related searches at the bottom of the page or just right on the top of the page under some of the results.
The feature will show up right after entering your query in the search field and hit enter, including the search results. You also have some extra information relating to the searches.
Have a Look at Your Competitor’s Keywords
The quickest method is to learn from your competitors, have a look at what vacation rental keywords they use to boost their visibility on Google. Take a peek at the search engine results page or SERP, for terms that you wish to rank. Also, find out the terms your competitors are using in their descriptions, website contents, URLs, and title tags. They all can be helpful indicators of what the competitors are trying to target.
Use the term you have just found and list out all of them, do some research; for more variation, you can combine with the autofill feature we mentioned above.
Use Keyword Research Tool
If you want to save yourself the trouble of browsing endlessly on the internet to look for the possible vacation rental keywords to use on your rental listing sites, use a keyword research tool. The tool is going to be a tremendous help to get you on the right track on your quest to find high-quality vacation rental keywords.
Different tools have different layouts, features, and interfaces, which can be a hassle as you need to take your time to learn how they work. Time-consuming yes! But the end result is going to make up all the time you spend learning it.
Here are some of the tools:
- Google Adwords Key Planner
- Keywords Everywhere
Take Advantage of Google Trends
If you want to compare the relative demand from various searches to find out which one is more popular and has more growth potential, then Google Trends is here for you. Furthermore, it can also give you an overview of some of the trending regional keywords that you might want to use or find useful in your content.
Think About Guest’s Search Intent
One of the most effective ways to search for keywords is to put yourself in the visitor’s shoes and think of what they want when they look up vacation rentals. There are tons of things you need to take into consideration in the vast rental industry, and your guests should be one of your priorities.
SEO or search engine optimization is an essential asset for anyone who wants to build their business on the internet and digital everything. Finding suitable and efficient keywords can be the key to your success.
Tell us your thoughts on using Digital Marketing and SEO in your business in the comment section below.
Do you own a rental property? BoomSTR can help you solve your property marketing challenges. Schedule a consultation today.