Arizona Company Launches Digital Marketing Agency Designed Specifically for Short-Term Rental Providers
Integrated tools and services to boost STR inquiries, bookings and revenue
SCOTTSDALE, ARIZONA, October 23, 2020 BoomSTR, a growing Scottsdale-based digital marketing agency has launched an integrated platform of tools and services designed specifically for owners, operators, hosts and managers of short-term rental (STR) properties.
“BoomSTR, a digital marketing agency exclusively servicing the STR industry. Every business needs effective marketing and today that means digital marketing savvy,” notes BoomSTR Founder and CEO Jerry Conti, “but STR marketing has its own unique challenges that run-of-the-mill digital marketing providers seldom understand.” According to Conti, one of those unique challenges is that most STR providers rely on large corporate booking sites like AirBnB, Expedia and VRBO for most of their annual income. “They’re captive,” Conti says, “and that means they’re completely reliant on the whims of large corporations who don’t often make policy that favors the STR providers.”
Problems ensue because STR providers have little or no control over the customer relationship, even after a booking is completed. The COVID-19 pandemic provides a case on point. As the pandemic deepened, many STR providers faced severe financial challenges and many went out of business entirely when the big booking sites allowed tens of thousands of travelers to cancel reservations and receive full refunds even though this violated those sites’ own policies. According to Conti, this led to a firestorm of resentment among STR providers, “but in the months that have followed no meaningful policy change has come from the big players.”
Conti feels that there will always be a need for STR providers to use the big booking sites like AirBnB and VRBO, but that savvy providers need to find ways to increase their direct booking capability in order to have less reliance on those booking sites for all their income. “Direct booking is going to grow and grow,” Conti maintains, “that’s why we developed boomSTR that gets our clients’ listing out to up to 60 or more travel websites, integrated pricing, ad management, their own direct booking website and relevant, constantly updated content that draws travelers’ interest.”
Owners, operators, hosts and managers interested in how boomSTR can enhance their digital marketing results and enable direct booking can visit www.boomSTR.com or contact the company directly at 1-833-266-6123
BoomSTR is an Arizona Corporation. A digital marketing agency specifically for the short-term rental (STR) industry. As STR’s have grown into a major niche in the real estate economy, effective marketing has become paramount to financial success for millions of owners, operators, hosts and managers. BoomSTR’s integrated suite of digital marketing tools and services provides our clientele with more inquiries, more bookings and higher revenues.
Please contact Jerry Conti at 1-833-266-6123or via email at support@boomSTR.com
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