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Analyzing and Interpreting Booking Site Analytics

In this digital age, everything has been digitized and automated. Most people who are in the rental industry have their own booking sites to gather data from potential guests. As hosts, data is considered the most important if you want to run your booking site properly. However, all that data will be useless if you don’t understand and interpret it. The key to your success is knowing how to analyze and interpret your booking site analytics. 

RELATED: How To Write a Great Property Description For A Vacation Rental

 

In This Article: 

  1. What Are Google Analytics Dashboards? 
  2. What Is SEO? 
  3. How to Make a Plan for SEO?
  4. Terms Used in Google Analytics
  5. How Can BoomSTR Help You? 

 

Booking Site Analytics Can Be Challenging for Hosts

What Are Google Analytics Dashboards? 

a person is using tablet | Analyzing and Interpreting Booking Site Analytics

A collection of widgets that enable you to overview the metrics and reports that you most care about are the dashboards. Google Analytics dashboards let you monitor different metrics at once, so you can look over all of your account statuses or check the correlation between different booking site analytics. 

 

What Is SEO? 

SEO stands for search engine optimization. It’s a process of optimizing the content on your websites so search engines such as Google, Bing, Yahoo, etc. will show up at the top of the result page when searching for a specific keyword.   

Nowadays, everyone in the industry has their own website to promote their properties to a bigger target audience. Also, they can easily use them to monitor the booking site analytics and performance frequently. That’s why SEO is important if you want to keep up with the competition. A ranking on any search engine can lead to the success or failure of a business. The higher you are on the ranking, the better your business is going to be. 

Searching for SEO keywords can be a very time-consuming process as you have to note down and compile your booking site analytics and know how to read and understand it. However, you might need to do a lot of research to find the right keywords and add them to your website’s content to optimize them. 

 

How to Make a Plan for SEO?

After gathering the necessary information about your guest on your website, you will have to do some brainstorming and planning before you actually do some search engine optimization. 

If you have no idea how to look for those valuable trending keywords, there are countless sites and online tools to help you look for them. Knowing what website and tools to use can give you an edge over the competition in this competitive market. The next step is to look over everything you have found and note down what could be implemented into your online content. 

 

Terms Used in Google Analytics 

a man is typing on the laptop | Terms Used in Google Analytics | Analyzing and Interpreting Booking Site Analytics

Users: The people who are visiting your booking site are called users.

Sessions: Refers to the whole time a user is on your website, no matter how many pages they spend their time on. Furthermore, users can have multiple sessions if they visit your booking site multiple times during a selected period.

Pageviews: The total amount of pages viewed in each session is called pageviews. 

% New Sessions: Is the percentage of total sessions that are made by new users when they visit your websites. It’s also known as the number of new users who have never been to your site before. This is the perfect indicator to check the number of audiences reached by your newly launched campaign. In addition, it is also a great metric to track the number of users visiting your site monthly. 

Bounce Rate: Refers to the sessions’ percentage that showed up when a visitor only accessed one page of your booking site and didn’t have any interaction with it. This also means that they did not click any links, visit any other pages of your booking sites or even scroll down to look at the content. The bounce rate is an indicator to know whether your website is well-liked by visitors or not. 

If your ultimate goal is to have as many visitors explore your websites, go to the other pages, and engage more with your content, the bounce rate should be low. The percentage of bounce rate you are looking for is less than 75 percent.

 

How Can BoomSTR Help You? 

Understanding all of these terms is a really painful process for anyone who isn’t a professional in this field, if not a nightmare. That is where BoomSTR comes in. STR platforms typically provide data and analytics specific to your property. However, if you can’t interpret the data, you’re missing out.

BoomSTR can help you by straightforwardly explaining the digital information and making it easy to understand where you are succeeding and what you need to do to improve.

When you understand what the data is really saying, your social media posts and advertising dollars can be laser targeted to those who are likely to book your property. 

 

Do you own a rental property? BoomSTR can help you solve your property marketing challenges. Schedule a consultation today.

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