As a property manager, your top priority is to expand your business, attract new potential customers, and increase your revenue. We’re living in a digital age, and as a result, marketing has changed drastically. Property management has also benefited from digital marketing. STR owners like yourself need to learn about the usefulness and effectiveness of digital marketing if you want to stay in the competition.
In This Article:
- Make a Content Marketing Plan
- Have a Responsive Website
- Make an SEO Plan
- Keep Track of Your Competitors
- Use Social Media
Property Management Marketing | The Road to Success
Make a Content Marketing Plan
When you want to go digital, you have to think of a plan. Coming up with ideas and strategies on how to promote your business effectively is extremely important. You can’t expect to succeed in gaining new customers without having any plan.
Undeniably content marketing is an excellent way to establish your brand image and its services. Good content is what attracts new customers to your business and keeps your existing ones.
To make great content, you need to remember to put yourself in your customers’ shoes and outline the general ideas of what they think about your business. List out the problems they might have, and be sure to offer them a solution to those problems. Additionally, highlight the positive aspects of your business and the differences between you and your competitors. Going into details will give you a better understanding of your business.
Have A Responsive Website
Nowadays, everything is online, and almost everyone has internet access. Above all, internet users want fast and easy to use websites. If they have to wait too long for your property management site to load, they’ll leave right away without knowing what you have to offer. You’ll also waste all your good content because nobody will see it.
Speed is everything. So, don’t be afraid to invest a little time, money, and effort into making a website that works well and can run smoothly on different devices.
Make an SEO Plan
After creating your content marketing plan, invest in finding the right keywords for your business. Keywords help improve your website’s search engine ranking.
There are countless sites on the internet, and most of them are business-related. In other words, it’s hard for you to stand out in an ocean of sites. In the intense competition in the property management industry, knowing what tools to use and when to use them will give you the edge.
You might have a great company name, excellent content, and outstanding services. But if you don’t know how to optimize them on search engines like google, people won’t find you or your services. Do some research on how to find keywords and how to write based on the SEO standard. Here are some tips that might help:
- Hire a developer to secure your website by converting it into an HTTPS. This will improve your chances of showing up on the first page of Google.
- Make your website mobile-friendly. Most people use their mobile devices to access your site.
- Produce quality content and upload it onto your website. Most importantly, make sure to use high-quality images and use the right word fonts and sizes.
- Don’t forget to optimize your website to boost its loading speed, so you don’t lose potential customers by making them wait.
Keep Track of Your Competitors
To make the most of these property management tips, keep track of what your competitors are doing. In the property management industry, knowing your competition will give you the edge over others. Learn what kind of services they offer and what customers think of their business.
Furthermore, you can scout the market by asking customers to complete a property management survey. By doing this, you will not only know what you’re doing wrong, but you could also learn about your competitors.
Use Social Media
Social media is the ultimate tool. If used right, it can change the tides in your favor and help you win the property management marketing war. Social media is popular and usually gets a high number of monthly visitors. In some cases, up to a million or more.
Using ads on Google and Facebook, you can leverage the traffic to get lots of people to visit your site. At the same time, you can reach potential customers that you typically can’t by other methods.
Using technology can help you manage your business and promoting your services to customers. A well-thought-out, proactive marketing plan can help you a lot, from maintaining business to surpassing all the competition.
Do you own a rental property? BoomSTR can help you solve your property marketing challenges. Schedule a consultation today.