You don’t need to be a wordsmith to write the perfect property description. With these simple guidelines, you can describe your property, pique interest, and drive bookings.
In this article:
- Vacation Rental Property Description Template
- Quick Tips for Writing a Property Description
Create an Eye-Catching Property Description
Vacation Rental Property Description Template
Your property description should be as unique as your property, but here are some standard elements you should always include:
- Overview or summary
- Describe the features
- The neighborhood/ location
- Entering the property and property rules
- Interacting with the owner
While these elements are essential, the heart of your listing comes from how you incorporate it.
Write an attention-grabbing Headline
An eye-catching headline is the first crucial step in writing a vacation rental description.
Your headline should include words that highlight a unique aspect of your property. Include an outstanding feature or amenity such as a hot tub or a deck.
Specify the type of property: an apartment, villa, etc. Also, include the type of traveler that’s best suited to the property.
Lastly, add a close-by attraction.
Combine all these elements to craft a headline that people want to click. For example, Pet-friendly Beachfront Apartment with Balcony.
Follow your headline with a captivating overview that describes the best features of your property. Use this part of your description to evoke emotion, lure readers in, and make people want to stay at your property.
Keep the following in mind:
- Start with an introduction that showcases something unique about your property.
- The first 160 characters usually show as a teaser in search results, so make it count.
- Your property overview should match your photos.
- Go beyond the generic descriptions and make your overview warm and inviting.
- Include sensory information to bring the property to life. For example, describe what you’ll hear, or how the flowers in the garden smell.
- It should be short enough to keep the reader’s attention, and long enough to convey the value of your property. (200 to 500 words)
- It should be easy to skim. So, keep the paragraphs short and use formatting for readability where possible.
Brainstorm a list of adjectives that describe your vacation rental. But, don’t over-sell or exaggerate. Use a thesaurus and replace any stale, overused words.
The property overview is also the best place to highlight any features that you couldn’t mention anywhere else. Perhaps the high-ceilings creates an atmosphere of freedom and relaxation. Or describe how you wake up to the sound of waves crashing nearby.
Describe the features
Once you’ve highlighted some unique features in the overview, it’s time to get specific with all the amenities available.
List every room and what makes each room special. For instance, does the room have a panoramic view? Maybe your property has a dream kitchen where you can whip up a feast and bring the family together. Don’t forget to include the outside spaces.
The idea is to answer any questions guests might have while showcasing your property.
Here are some questions to consider:
- What size is the bed?
- Does each room have a closet?
- Does the property have a bathtub?
- What utensils are in the kitchen?
- Is the garden private?
- How secure is the parking area?
When listing amenities, don’t dismiss anything as unimportant. A detailed amenities list can count in your favor because people want to know if your property meets their needs.
The neighborhood/ location
Chances are your guests won’t spend their entire stay indoors. So, dedicate part of your description of the surrounding area.
Tell guests about the vibrant market or the foody’s paradise around the corner. Remember to include sensory information like sights, smells, and sounds.
It’s also helpful to include distances and ways to get around, such as public transport, bike rentals, or local taxi services.
Finally, if possible, include a map so guests can see where your property is located.
Bonus tip: If you want your property to show up in searches and appear on Google Maps, make sure to create a Google My Business profile.
Entering the property and property rules
Describe how guests can enter the property in detail and how the check-in procedure works. After a long day’s travel, you’re tired. You don’t want any confusion about where to go or how to enter the property.
Also, let guests know if there are rules they need to follow. For example, are guests allowed to entertain? Is the pool only open at specific times?
Interacting with the owner
Briefly explain how guests can contact you if they have any questions or need help. You can also let them know if you’ll be on the property or in the vicinity.
Quick Tips for Writing a Property Description
Before you jump in and write your vacation rental property description, there are a few more things to keep in mind:
Avoid vague phrases and general observations. Instead of saying the property is close to the beach, say how close it is to the beach. For example, The property is a 10-minute walk from the beach.
Don’t use too many abbreviations. Abbreviations can make it difficult to read (and understand) your descriptions.
Tell a story with your description. Anyone can list features, but what does it feel like to stay at your property? If you tell a story, people will fall in love with what you love about your property.
Be honest. Every property has a target audience. So be honest about what your property offers, and you’ll attract the right type of traveler.
Use professional photos. Not everyone will read your entire description. For this reason, your photos should also convince guests to stay at your property.
Don’t write in caps. Writing in all caps creates the impression that you’re shouting, whether that’s your intention or not.
Edit, spell check, and proofread. Spelling mistakes make you look unprofessional and can have a massive impact on your bookings. Edit your description to sound natural and have no errors. Then ask a friend to read it before posting it.
In short, anyone can write a thoughtful vacation rental property description. Make sure you include the unique features of your property. Also, use accurate descriptions, and appeal to the readers’ emotional side with sensory information. Finally, add a couple of spectacular photos and voila!
Are you excited about short-term rentals but don’t know where to start? We can help! BoomSTR is your own personal marketing agency for your short-term rental listings. Visit us today at boomstr.com or request a free consultation below.